We are currently in a video revolution. Nearly all major advertisers today have accepted video as their main platform delivery for content. As the need for video and interactive marketing grows, so does the demand for custom music and sound that represents brand.

Our background in owning a marketing company has convinced us that audio branding will be the next frontier for branding companies, products and services moving forward in marketing campaigns. Audiences will hear - and identify - unique characteristics in brand by simply hearing a tune, melody, or sound attributed by a specific brand execution. What does your brand sound like?

Common executions are consistent and thematic soundtracks to advertisements, marketing videos, training videos, environmental displays and social media implementation, as well as small bugs and stabs within the product or service itself. If we ask, "What does the Windows startup sound sound like," there are some interesting answers. Brand is the one vehicle to customer trust; Without the highest quality mechanism to deliver that brand, both in visual and audio, the overall message is lost.

We work with brand management and execution teams to develop audio brand strategy that works across the board in all implementations. It typically has a soundtrack in different lengths, bugs and stabs in formats to be utilized in virtually any type of campaign. We currently create audio packs designed as a library for this type of purpose.

We'd love to chat with you about your or your client's audio brand strategy. Use the form at the right to contact us to learn more about how Soundranch and audio branding can set your company, product or service apart.